2023 Cosmetic & Aesthetic Trend Forecast

The year of enhancing Your natural beauty!

Is becoming a trendsetter your New Year’s resolution? Trend cycles are getting shorter and shorter each year, so we’ve gathered the top forecasted aesthetic trends for 2023 so you can get ahead of the game!

“Chiseled” Jawlines and Cheekbones

Bella Hadid, Lea Michele, and other A-listers took the internet by storm at the end of 2022 by showing off their new hollowed out cheekbones and sharp jawlines. Many people have attributed this to Buccal Fat removal, a procedure where a doctor surgically removes the buccal fat pads from the face to reveal a more snatched look. Buccal fat removal is permanent and invasive.

If you’re hoping to achieve a similar chiseled look without surgery or permanently changing your facial structure, look into cheek, jaw, and chin fillers! Hyaluronic acid dermal fillers, like Juvéderm, can help give the face a similar silhouette without going under the knife. These fillers require little downtime, provide immediate results, and are a fraction of the cost of buccal fat removal surgery. Results can last up to 18 months! Urban You carries a Chisel package perfect for achieving that structured, model off duty look.

 
 

Natural and Defined Lips

Kylie Jenner ruled the lip-game for years thanks to her plump, over the top lip silhouette. When she decided to tone it all down for a more natural look in 2018, she shocked the beauty world. Glossy and subtly defined lips are still at the top of the trend list moving into 2023.

Fillers with a hyaluronic acid base are known for their natural results, perfect for copying Hailey Bieber’s look! 2023 is the year of enhancing natural features, not overcompensating for them.

 
 

Non-Surgical Fat Reduction

Similar to buccal fat removal, fat reduction surgeries are expensive and come with a long recovery. Introducing CoolSculpting — the non surgical, FDA-approved fat reduction service that kills up to 25% of fat cells after just one treatment! CoolSculpting targets fat cells by freezing them in 45-60 minute sessions. There’s no downtime required! Strut into 2023 without feeling insecure over love handles or double chins.

Urban You offers special pricing on CoolSculpting and a Treat-to-Complete package!

 
 

Botox & Filler for Men

Aesthetic and Wellness treatments have always been used by men, but 2023 will be the year that they become more normalized than ever before. In 2018, men made up 10% of the Botox market – that jumped to 15% in 2021! Board-certified plastic surgeon Dr. Bruce Hermann predicts that that percentage will continue to grow each year. 

“Superhero Jaws”, like Henry Cavill’s structured jawline, are in style and achievable through a few treatments of Juvéderm Volux. Anyone can use Volux to get the jawline of their dreams, but jaw filler has been an increasing trend for men – Vogue named defined jawlines as “Beauty’s Most Wanted”! Juvéderm Volux reduces the appearance of a double chin, provides a chiseled look, improves weak jawlines, and more!

 
 

More Skincare, Less Makeup

The last aesthetics trend prediction of 2023 is simple – fresh, clean skin that speaks for itself. As makeup brands release more sheer products, users have to prioritize their base. 2023 is the year of facials, peels, and skincare! As the “clean girl” aesthetic trends on pinterest and celebrities continue to release skincare lines, it’s clear that 2023 will be the year of putting your skin first. 

Urban You offers a variety of facials and peels to help you find confidence in your skin, as well as special pricing for members on all treatments mentioned! Urban You For Me carries medical grade skincare brands so you can keep your skin looking and feeling luxurious all year long. Find the best quality and pricing on filler, Botox, and Coolsculpting in Michigan at The Urban You!