Your Urban You Founder

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Nicole Gregory, CEO

Several years ago, while traveling, Nicole Gregory found that finding a place to go to get all of her beauty needs met was nearly impossible unless you personally knew of local beauty artisans; hair, brows, make-up, nails and medical spa services. She found that many others had the same frustration.

Urban You Modern Beauty & Wellness was born from that gap in the industry, with those who desire to be confident, carefree and connected to their health, wellness and beauty, in mind. Nicole teamed up with Barbra Homier and set out to find talented beauty artisans, the newest trends in the beauty and medical spa industry, state of the art technology, and a designer for a bespoke brand to make her dream become a reality. The mission: to provide a trendy, clean, inviting space that all guests feel they belong in, with affordable pricing for essential beauty and wellness services. Confident. Carefree. Connected.

Empowering women in all they do is a passion. Since opening in 2017, this business has opened Nicole’s eyes to the softness and beauty in others. Being an entrepreneur in technology for 20 plus years has put her in situations where she wondered, “how did I get to the table?” Looking deep into herself she realized hard work, focus, and taking “no” as an opportunity rather than a roadblock was her way to success. Her passion doesn’t only extend to our guests, Nicole is passionate about shaping change in the Medspa industry as a whole. She’s the co-founder and president of MISpa, the Michigan Medical Spa Association, focused on building community and strengthening relationships between practice owners, healthcare providers, and other Aesthetic Industry professionals. Urban You wants to empower you to find the real you as you clear your mind and make connections during your experience. Who are you? You deserve to build your own table and have a seat at it.  


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