Are you applying your skincare products the right way?

You splash some water on your face. You slap on moisturizer any which way. It's all pretty obvious, right? As it turns out, how you apply your skincare products can make a big difference.

In this fool-proof guide, Our Medical Aesthetician at Urban You - beauty bar, Ashley Freeland, shares the correct way to apply sunscreen, eye cream, moisturizer and more.


First, wet your face with warm water to prep pores for deep cleansing. Place a dime-sized amount of cleanser onto your fingertips and massage it around your face in a circular motion, starting in the center and working outwards. Not only will this promote healthy circulation, but you’ll get the most concentrated cleanse around the middle of your face. Finish by rinsing with cool water — this helps minimize the appearance of pores and pat dry with a clean towel or washcloth.

Eye Cream

The skin surrounding the eye is very thin and delicate compared to the rest of your face, and it requires the most attention since it shows the first signs of aging. To apply, tap a pea-sized amount of eye cream underneath each eye using your ring finger. This gives the perfect amount of pressure; your other fingers are too strong and can actually cause wrinkling by tugging too hard. (Pro tip: The same applies for under-eye makeup.) Then, smooth it over your skin, going on and around the orbital bone, making sure not to get too close to eyes.


The most important part of any good skincare routine, moisturizer is essential to help hydrate and balance the complexion of every skin type. Take a quarter-sized amount on your fingertips and gently rub the product upwards, which aids in lifting and plumping the skin. Work from the outer face inward. Your skin tends to be oilier in the middle of your face, so you’ll typically need less hydration there.

Neck Cream

Most people forget this step, but it’s so important because the neck is often one of the first places to show signs of aging; along with around the eyes. That's because our neck has fewer oil glands and less fat, so they’re even more likely than our face to get dry and crepey.

To apply, use a similar motion to your face, gently rubbing upward until the product is evenly distributed. And the upward motion is key. It helps encourage tightening and lifting of this delicate skin that's prone to drooping.


This is the single most important step of your daily beauty routine. If your morning moisturizer doesn’t contain SPF, or if you need added protection for extended time in the sun, apply a dedicated sunscreen that's SPF 30 or higher as the final step in your daily regimen.

I hope this helps and enlightens everyone's skincare routine! If you have any questions regarding any and all skincare treatments or regimen, make an appointment with one of our Aestheticians today and you'll be on your way to perfectly radiant skin in no time.