Optimize Your Hormones.
Transform Your Body.
Age Better.
YOU+ is Urban You's personalized medical optimization program — combining hormone optimization, medically-guided weight management, and longevity care into one provider-guided plan built around how you actually want to feel and live.
Three Pillars · One YOU+
"There is a meaningful difference between feeling 'fine' and feeling like yourself. YOU+ is built for the gap between those two things."
Hormone Optimization
Comprehensive lab-based HRT · personalized protocolsWeight Management
Medically-guided · GLP-1 eligible · metabolic supportLongevity
Preventive care · healthy aging · long-term wellness
01 · Hormone Optimization
Feel Like Yourself Again
Lab-based, provider-guided hormone optimization for women navigating perimenopause, menopause, or unexplained hormonal imbalance. We test and build a personalized protocol around your symptoms, your labs, and how you want to feel — not just what's "normal."
02 · Weight Management
A Medical Approach
Medically-guided weight management that addresses the real picture — hormones, metabolism, inflammation, and lifestyle. GLP-1 medication support where appropriate, combined with ongoing monitoring, nutrition guidance, and accountability built into your care plan.
03 · Longevity
Age Better
Targeted peptide therapy programs designed to support cellular repair, improve body composition, enhance energy and recovery, and optimize how you age. Peptides work at the biological level — restoring what time and stress gradually take away.
We Hear You
You Are Not Imagining It.
"I'm exhausted no matter how much I sleep."
"My brain fog is affecting my work and my relationships."
"I've gained weight and nothing explains it."
"My doctor says my labs are normal — but I don't feel normal."
"My mood swings before I can stop them. This isn't me."
"I've completely lost my libido. I feel like a stranger in my own body."
If any of these feel familiar, you are not alone — and you are not broken. Hormonal shifts, metabolic changes, and the effects of aging can affect every system in the body. For too long, women have been told to simply endure them.
The YOU+ Approach
"Normal" and Optimal Are Not the Same.
Standard lab reference ranges are designed to identify disease — not to identify the gap between "not sick" and "feeling your best." Many of our patients have been told they're "fine" for years. That doesn't mean they were optimized.
With YOU+, we look at the full picture — hormones, metabolism, body composition, and long-term health markers — and build a plan around where you want to be. That's a very different conversation, and it changes everything.
Could YOU+ Be Right for You?
Built for Women Who Are Ready for Real Answers.
YOU+ may be a meaningful part of your wellness journey if you see yourself in any of the following.
Something Has Shifted
You feel "off" in a way you can't fully name — and you've been told more than once that everything looks fine.
Unexplained fatigue or energy crashes
Mood instability that feels out of character
Cognitive fog, trouble focusing
Hot flashes, night sweats, sleep disruption
Changes in libido or sexual wellness
Your Weight Isn't Responding
You've done everything "right" — diet, exercise, willpower — and the scale still won't move. A medical approach may be what's been missing.
Weight gain that isn't explained by diet alone
Tried multiple programs without lasting results
Want medically-supervised GLP-1 support
Interested in metabolic and hormonal assessment
Ready for a structured, monitored program
You're Playing the Long Game
You're not sick — but you want to stay that way. You're thinking about how you'll feel at 60, 70, and beyond.
Proactive about preventive care
Want comprehensive biomarker tracking
Interested in optimizing energy and cognition
Looking for a long-term wellness partner
Ready to invest in healthy aging — now
Frequently Asked Questions
Your Questions, Answered.
If you don't see your question here, your first consultation is the place to ask it — with no obligation.
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YOU+ is Urban You's personalized medical optimization program, built around three pillars: hormone optimization, medically-guided weight management, and longevity care. We look at your full picture — not just isolated symptoms — and build a plan around how you actually want to feel and live.
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No — you can start with whichever pillar is most relevant to your life right now. Many patients begin with hormone optimization or weight management, and expand from there. Your provider will help you determine the right starting point based on your health history, goals, and priorities.
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Yes, GLP-1 medication support is part of our medically-guided weight management program where clinically appropriate. Your eligibility is determined during your consultation based on your health history, current medications, and goals. GLP-1 support is always combined with ongoing monitoring and lifestyle guidance — not prescribed in isolation.
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That's more common than you might think — and it's usually a protocol issue, not a you issue. For hormones: dose, delivery method, and which hormones are addressed all matter significantly. For weight: if the hormonal and metabolic picture hasn't been addressed, most programs are working against the current. We'd want to understand exactly what was tried before designing your plan.
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Visit 1 is available in-person, by phone, or via telehealth. Many follow-up visits can also be done virtually. Maintenance visits are every 3–4 months — we work around your schedule, not the other way around.
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Book a wellness consultation or complete our intake form. Your provider will take your full history, explain all of your YOU+ options, and answer every question you have. There is no obligation at the first appointment. Just a conversation.
YOU+ · Urban You · West Michigan
The Best Version of You
Starts with One Conversation.
Treatment plans are personalized based on individual needs and medical guidance. Results vary. This page is for informational purposes only and does not constitute medical advice.