You can optimize your business, your calendar, your team, and your goals.

But what about you?

Urban You is excited to join Beyond the Hustle at Tech Week GR, a day built around founder health, recovery, and the habits that support sustainable performance. Presented by Midwest House and collaborators across the Grand Rapids startup and business community, the event creates space for conversations about stress, leadership, recovery, longevity, and what it actually takes to keep showing up well.

As part of the event, Urban You will host the:

Urban You Recovery Room

From 8:00 AM–2:00 PM, attendees can step away from the noise of Tech Week for a complimentary wellness reset featuring:

B12 Wellness Boosters

A quick wellness experience designed for attendees looking for an easy, low-commitment way to support energy and overall wellness.

NuCalm Neural Reset

A guided NuCalm experience designed to help support relaxation, recovery, and a calmer state during a busy day.

You optimize everything else. It’s time to optimize you.

At Urban You, we believe performance and wellness are connected. Stress, sleep, recovery, energy, focus, and long-term health all affect how we work, lead, and show up.

Beyond the Hustle gives those conversations a place inside Tech Week — and we’re excited to be part of it.

Event Details

Friday, September 18, 2026

Beyond the Hustle: 7:30 AM–2:00 PM
Urban You Recovery Room: 8:00 AM–2:00 PM

Bamboo
2 Fulton St W
Grand Rapids, MI 49504

The broader event includes founder-health programming, conversations around sustainable leadership and performance, wellness experiences, networking, and more.