Humans of Urban You #6

Urban You is excited to present our Humans of Urban You client spotlight, in an effort to be transparent and to share with you who we are, and more importantly - who makes us what we are!

Aligning with our mantra “Trends live here, YOU belong here”, our amazing clients come from all different backgrounds and utilize many of our services. You'll meet them and hear about their experiences with the #humansofurbanyou project.

Once a month we will showcase one of our amazing clients, keep an eye out for socials and look for our emails in your inbox!

matt muscat is a member at urban you

We are pleased to introduce to you, MATT MUSCAT!

UY: Describe yourself in three words:
A: Food. Marketing. Travel.

Tell us more!
I love to find the intersection of where business, food and travel can come together. A coffee or lunch meeting in a cool new spot is what I live for . Whether it’s a client, friend or my wife/son – new places, great food/drink and good conversation are the spice of life.

What do you do for a living?

To keep it simple I do marketing. I am the owner of Maltese Marketing a digital marketing firm, and am the Marketing Director at Treadstone Funding. I recently wrote a book called TAG which will be out soon, so hopefully I can now say author.

What would be your DREAM vacation?
I have always wanted to go to Dubai. Seeing and staying at the world’s only 7 star hotel would be a cool experience.

What do you love about Grand Rapids? How long have you lived in the area?
I moved to Grand Rapids almost 10 years ago. We love GR because there is so much opportunity for those who are hungry. Coupled with low real estate prices, you can live pretty well here . Although I am not a fan of the snow and cold, we love that the airport is so close, making a weekend escape easy when the weather isn’t optimal.

What services do you love at Urban You?

I have been rotating between the hydrafacials and the dermaplaning. Both are great and I consistently receive compliments on my skin for a few days after. Kelsey is amazing, and does a killer job. The vitamin b12 shots are also a great way to really spike your mental and physical energy . The facial fitness facials are also a ton of fun!

Which services do you want to try at Urban You?
I am looking forward to trying more mini peels and any of the other services for guys that might be coming soon.

What is your favorite thing about being a member at Urban You?

The community at Urban You is amazing. From the staff to the owners to the other members I talk to at events, everyone is so friendly and the consistency of fun events make being a member something that adds lots of value beyond the services you receive.  

Want a chance to be featured?

Send a new email to with the subject line "#HOUY" and tell us why you want to be a part of this project!