2018 Trends | A Look Book by Urban You

SECTION I: COLOR & VIBE

PANTONE COLOR OF THE YEAR 2018  :  U L T R A V I O L E T

PANTONE COLOR OF THE YEAR 2018  :  U L T R A V I O L E T

Lighting the way for the year ahead, this Ultra Violet color is dramatically provocative and thoughtful. It communicates originality, ingenuity, and visionary thinking that points us to the future - much like Urban You.

2018 is the year of self-expression. Expect to see futuristic and original styles this upcoming year.


SECTION II: MAKEUP TRENDS

  • Fresh, dewy, and a healthy glow to the skin is in this season.
     

  • Glossy lips & Metalic lips.
     

  • Rosy shades on the eyes.

Balance and effortlessness is always in. Always choose between a bold eye and a natural lip or a bold lip and a neutral eye.

Add a texture to your makeup look whether it’s glossy, matte, or metallic!


SECTION 3: HAIR IF YOU DARE

The texture trend also applies to hair. Messy braids, edgy cuts, rooted blondes... get ready to rock a whole new you.

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For hair, 2010 boho braids may be out but braids are definitely making a come back. Get your YouTube tutorials ready and sharpen your braiding skills for 2018.

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Who’s ready to make drastic changes in 2018? Boyish quality cuts are bold and trending hard this season. No worries, you don’t have to commit to a short cut (or regretcutting your luscious long locks), faux cuts are all over the runway this season. Not ready for the short look, start off this new year with a bang - choppy bangs - that is.

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Not ready for the big chop? Try coloring your hair. That Nirvana blonde as ode to the rock star hair and lifestyle offers a rooty lived-in look that isn’t so platinum. And let’s be honest, it’s way easier to maintain as well.


SECTION IV:  SKINCARE

It is all about subtle changes in 2018. More and more people are opting for more minimally invasive procedures over a time period for maintenance purposes to assist them with the aging process more gracefully. According to new statistics released by the American Society of Plastic Surgeons, minimally invasive cosmetic procedures, like Botox® and fillers, have risen consistently since 2000 with the total rise of 180 percent.

So, what services are people popping into getting done? Here are the biggest hits:

1. TEAR TROUGH AUGMENTATION
An injectable filler reduces hollowing under the eyes, creating less of a dark shadow and smoothing puffiness.

2. MICRONEEDLING
Microneedling stimulates collagen production and assists with texture and pigment issues.It can help with under-eyebags, acne scarring, and aging skin depending on severity - but when paired with another procedure, such as fillers, to achieve the best result.

3. KYBELLA & COOL-SCULPTING

Say goodbye to fat cells. Unlike traditional liposuction, which is more invasive, fat cells can repopulate after being removed by liposuction. Kybella®, however, destroys fat cells for good, meaning that double chin is gone forever.

Say hello to non-invasive fat reduction procedures like CoolSculpting® in 2018. Why go under the knife when you don’t have to. CoolSculpting® is the only fat freezing procedure that is FDA cleared to eliminate stubborn fat. You don’t have to be stuck with armpit fat, bra fat, and lower abdominal fat.

4. ALL ABOUT FILLERS
Famously known for that perfect pout in 2017 but fillers can do so much more than just to plump your lips.

Kylie Jenner threw lip fillers into the center of attention in 2017 but we’re seeing less dramatic lip injections trending for 2018. Being the best version of you, while still looking like yourself, is the best trend for a look that never goes out of style. It’s okay to get a little filler here and there but stick to your genetic code. Enhance what you have but don’t go overboard.

Fillers are great for the cheek area for a more youthful look and well as getting rid of laugh lines, filling in the dark under eye circles, removing lip lines, and overall great for fighting against signs of aging.

5. FACIAL FITNESS
We work out every other part of our body - why not our face? Facial fitness combines a muscle workout through upward massage motions with natural products for those looking for alternatives than traditional facials


*images courtesy of Unsplash.com

Kimberly Aisthorpe